This week, we revealed the results of the ARRIS 2014 Consumer Entertainment Index. The Wall Street Journal devoted a “CMO Today” column to our findings, citing several stats with direct implications for advertising…
“A staggering 84% of those surveyed said they want to fast-forward through ads,” the article noted; later reviewing the potential upside for new forms of advertising: “30% of consumers who use a mobile device to engage with a TV show do so to buy a product featured in the show while 20% use a secondary device to play an interactive game or app related to the show.”
Meanwhile, coverage in Rapid TV News predicted that mobile video could account for half of all data traffic by 2018, due in part to the prevalence of TV Everywhere.
According to Infonetics and shared by Multichannel News, the CCAP market rose 177% in the first quarter, with ARRIS passing Cisco for the top spot in global CMTS and CCAP revenues. Separately, Broadband Technology Report detailed our announcement of the DCX525e set-top for Latin American and Caribbean markets.
Finally, for those anxiously awaiting the arrival of Ultra HD, TV Technology covered slated summer release of the new HEVC Patent Portfolio License, clearing the way for manufacturers to develop technology that take advantage of the new standard.
Check back next week for the latest industry news.
Why the C3 V. C7 Debate in TV Advertising May Be Irrelevant (May 28) By Nathalie Tadena, Wall Street Journal: TV executives sometimes like to pretend that digital video recorders are their friend, helping to broaden the audience for their shows. While the devices certainly make viewing more convenient for people, they also make ad skipping much easier — something that consumers love, as a new study highlights.
Mobile video set to form majority of data traffic (May 29) By Michelle Clancy, Rapid TV News: The amount of traffic generated by mobile video on worldwide networks is rapidly increasing and should account for over half of all data traffic by 2018, according to research firm iGR.
CCAP Sales Surge 177% In Q1: Infonetics (May 28) By Jeff Baumgartner, Multichannel News: Sales in Converged Cable Access Platform (CCAP) gear rose 177% in the first quarter, as MSO spending continued to slant toward a high-density next-gen architecture that combines the functions of the cable modem termination system and edge QAM and will pave cable’s path to an all-IP world, Infonetics Research said in its latest market report.
ARRIS Debuts LATAM/Caribbean Set-Top (May 28) By Staff, Broadband Technology Report: ARRIS has introduced a new HD set-top for the Caribbean and Latin American market, the DCX525e. The new box is designed to be twice as fast as its predecessors, contain five times more memory and feature embedded security.
HEVC Licensing Terms Not Done Yet (May 23) By Michael Groticelli, TV Technology: While it had been hoped that a patent pool license for the High Efficiency Video Coding compression scheme would be available from licensing body MPEG LA by now, vendors that required this patented technology to build their products are still waiting.