This week, ARRIS is attending IBC in Amsterdam. Multichannel News highlighted our new, sleeker designs for IPTV set-tops and video clients, including the VIP4000 and VIP5000. Similarly, FierceCable reported ARRIS has introduced three new advanced compression products with HEVC technology -- the DSR-7400, SE-7400 and ME-7000.
In other industry news, Advanced Television shared data from Irdeto revealing that young viewers are driving the next generation of content services with their high expectations of personalized services, penchant for binge viewing, and use of connected devices.
According to IP&TV News, nearly one in four people using a second device when watching TV would like their TV ads targeted to them.
Finally, Home Media Magazine detailed a study by Intelsat S.A. noting many marketing media executives believe widespread consumer adoption of Ultra HD will become a reality within 10 years.
Check back next week for the latest industry news.
Arris Spruces Up Its Set-Top Lineup (Sept. 11) By Jeff Baumgartner, Multichannel News: The trend may be toward the so-called “virtualization” of the set-top box as more of those functions get packed into the cloud, but that doesn’t mean traditional boxes will be going the way of the dodo anytime soon.
Arris rolls out new HEVC set-tops, compression products (Sept. 10) By Daniel Frankel, FierceCable: Timed to the ongoing IBC conference in Amsterdam, as well as the upcoming Cable-Tec Expo in Denver, Arris is introducing a range of new products based on HEVC technology.
Younger viewers driving next-gen content services (Sept. 11) By Colin Mann, Advanced Television: Young viewers are driving next generation content services with their high expectations of personalised services, penchant for binge viewing and use of connected devices, according to new global research from Multiscreen, Revenue Assurance and Media Protection solutions specialist Irdeto.
38% of second screeners want targeted ads (Sept. 10) By Thomas Campbell, IP&TV News: Almost two thirds (64%) of people have used a second device when watching TV. Of these second screeners, almost four in 10 (38%) would like TV ads to be targeted to them, and one quarter (24%) would like to be able to buy products they see advertised at the same time from another such as a smartphone or tablet.
Media Executives Say 4K Ultra-HDTV Headed for Broad Consumer Adoption -- in 10 Years (Sept. 9) By Erik Gruenwedel, Home Media Magazine: Despite a sluggish start due to unit pricing and limited available content, widespread consumer adoption of 4K Ultra-HD Television will be a reality within 10 years, according to a report.