Last weekend’s “Big Game” was an even bigger hit with viewers. In fact, according to Variety, it averaged an audience of 528,000 online viewers per minute -- a 4% increase over last year’s event and 52% increase over 2012’s. Mashable reported it also set social records, generating nearly 25 million tweets during the live telecast, up from 24.1 million last year.
The game demonstrated how consumers’ preferences for receiving and interacting with content are changing. Furthermore TWICE referenced research from CEA revealing that 73% of consumers who see Ultra HD products in a retail store are interested in owning the technology. Additionally, according to a study shared by Advanced Television, millennials no longer perceive television viewing as an independent activity, and are increasingly multitasking online to obtain information.
Separately, Broadband Technology Report detailed our latest news that Brazilian operator Globosat has selected the ARRIS CAP-1000 to deliver and monetize new entertainment services.
In what new ways are you receiving and interacting with content? Let us know in the comments below.
- Super Bowl: Fox’s Streaming Internet Audience Up 4% from CBS’s Last Year (Feb. 3) By Todd Spangler, Variety: The game for many may have been a snoozer, but Fox Sports claims it set a new Internet streaming record for a sporting event with Super Bowl XLVIII — even though it amounted to just a fraction of the U.S. TV audience.
- More People Tweeted During This Super Bowl Than Last Year, Probably Out of Boredom (Feb. 3) By Stan Schroeder, Mashable: Super Bowl XLVIII generated 24.9 million tweets during the live telecast, narrowly edging last year's record of 24.1 million tweets. The biggest Super Bowl-related peak on Twitter, measured in tweets per minute (TPM), was Percy Harvin's 87-yard kickoff return for a touchdown in the third quarter, with 381,605 TPM.
- Millennials favour digital formats (Feb. 5) By Editor, Advanced Television: The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor in the US can be seen in specific media consumption patterns.
- CEA: 73% Of Those Who See An Ultra HD TV Want One (Feb. 5) By Greg Tarr, TWICE: Three-fourths (73 percent) of online U.S. adults who see Ultra HD TV technology in a retail store are interested in owning the technology at some point in the future, according to new research from the Consumer Electronics Association, while only 34 percent of people who did not see the technology are interested in ownership.
- ARRIS to Deploy in Brazil (Feb. 4) By BTR Staff, Broadband Technology Report: Brazilian cable and satellite operator Globosat has selected ARRIS‘ CherryPicker Application Platform CAP-1000 to deliver and monetize new entertainment services. Globosat plans to use the IP-centric CAP-1000 for new video and targeted advertising services. Globosat serves 15 million households in Brazil.
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