On Wednesday, Broadband Technology Report cited commentary from ARRIS’s Jay Bestermann on the shift toward Wi-Fi-based mobile plans that drive traffic predominately through Wi-Fi and shift back to data.
Furthermore, CSI quoted ARRIS CTO Charles Cheevers on the benefits and rollout of RDK-B, as well as the industry’s efforts to put an IoT module into the RDK-B framework.
Fierce Wireless reported Verizon Wireless’s plans to roll out a new OTT mobile video service this summer, predominately funded by advertisers through sponsored data. This will allow consumers to enjoy content without paying for it in a data bundle.
Additionally, The Wall Street Journal reported that results from Nielsen’s Total Audience Report contradict theories of a dire TV landscape. The report suggested that the number of video impressions versus traditional TV is not fully indicative of viewership since they are measured differently.
Lastly, Business Insider predicted that the market for smart home technology will peak in the next two years. It also reported that 60 million of the 91 million households with broadband service are currently interested in smart home technology due to the additional cost savings and product familiarity.
Check back next week for the latest industry news.
Time to Monetize All that Wi-Fi (June 24, 2015) By Monta Monaco Hernon, Broadband Technology Report: Wi-Fi seems to be the "it" kid on the block these days. Yes, there is talk of whether cable operators will find the magic bullet, so to speak, to blow a hole in the cellular carriers' mobile dominance.
Shinning a light on RDK (June 24, 2015) By Goran Nastic , CSI: A panel at Anga revealed some of the first data on how the open source project is helping operators innovate and bring products to market faster. In the meantime, RDK-B will emerge later this year, potentially also embracing IoT features.
Verizon’s OTT mobile service will support sponsored data (June 23, 2015) By Phil Goldstein, Fierce Wireless: Verizon Wireless' forthcoming over-the-the-top mobile video service will support sponsored data, with advertisers subsidizing the cost of consumers' video consumption, according to a senior Verizon executive.
If You Think TV is Dead, Maybe You’re Measuring Wrong (June 23, 2015) By Steven Perlberg, The Wall Street Journal: The TV world may love to hate Nielsen, but now the measurement giant is arming media companies with a new report that could aid their fight against digital rivals.
The smart home market is still young, but people are already clamoring for the devices (June 23, 2014) By: Tony Danova, Business Insider: Homes around the world are going to become smarter and more connected over the next five years.